Sharjah embarks on major ecotourism projects
Hotel revenues are growing 12% a year and are expected to reach $227 million by the end of 2019.
New brand. A view of the Mleiha Desert Resort accommodations and swimming pool. (Courtesy of Shurooq)
2017/07/09 Issue: 114 Page: 21
The Arab Weekly
N.P. Krishna Kumar
Sharjah - After years of steadily laying the foundations for cultural and family tourism, Sharjah has embarked on several ambitious ecotourism projects aimed at reinforcing the sector, which has proved to be vital for its economy. The projects unveiled at the Arabian Travel Market in Dubai emphasised the policy of boosting community development, sustainability and environmental awareness while showcasing the emirate’s diversity. They offer a variety of accommodation options for visitors, combining the experience of a five-star hotel with the serenity of a traditional lodge.
Sharjah is rich with cultural sites and is a popular destination, especially among tourists from Gulf Cooperation Council countries. The main policy had been to attract Arab families and to promote Sharjah’s cultural assets, by building up a portfolio of luxury ecotourism, the emirate is positioning itself for a new wave of tourism and different class of visitors, said Marwan bin Jassim al-Sarkal, CEO of Sharjah’s economic development agency Shurooq.
“Sharjah presently has a strong advantage in leading the authentic tourism and hospitality sector,” Sarkal said. “Shurooq has established a new world-class hospitality entity, which will introduce a plethora of brand new authentic and cultural experiences and facilities in the emirate and work towards attracting both unique investments and tourism experiences into this vital sector.”
The new projects mainly cater to visitors who desire luxury hospitality facilities in natural settings, he added.
Since 2009, Shurooq has been a strong force behind Sharjah’s burgeoning tourism sector. As part of its strategy to promote the emirate as one of the region’s leading luxury and authentic tourist destinations, it has worked with multiple government entities and private players to build up the tourism infrastructure as well as attract investment into the sector.
Hotel revenues have been growing 12% a year and they are expected to reach $227 million by the end of 2019, the latest government figures indicate.
Among the new projects is the five-star Mleiha Desert Resort in central Sharjah, connecting the emirate’s east and west coasts. It is at the heart of the Mleiha Archaeological and Ecotourism Project on natural landscape between the area’s dunes and the famous Fossil Rock.
The project, whose area encompasses 300,000 sq.metres, is scheduled for completion towards the end of 2019. It will have 45 exclusively designed vacation villas, modelled on classical desert marquees, each with its own deck and private swimming pool. The Royal Suite, which is one of four living options at the resort, encompasses 167 sq.metres and includes two uniquely designed rooms and a private swimming pool.
Additional options include the 155-sq.metre King Suite; Junior Suite, with a space of 90 sq.metres; and the Standard Suite, which offers a unique living covering 85 sq.metres. Guests are promised a full range of hotel services, restaurants, cafés, a health club, a swimming pool and many other amenities.
A new brand of hotels, the Sharjah Collection, with a focus on luxurious lodge and B&B-style properties, constitutes the second major project. The hotels will be in Sharjah’s ecotourism and heritage sites, which are being developed by Shurooq.
Nestled within the Kalba Ecotourism Project will be the Kingfisher Lodge, a collection of tented lodge-style accommodations surrounded by mangroves and diverse ecological zones, allowing guests to live in an environmentally friendly way.
Kalba is an enclave of Sharjah on the east coast 5km south of Fujairah city on the Omani border and has beautiful mangroves that are home to the critically endangered Arabian collared kingfisher.
Another development, Al Badayer Lodge, is to be built against the backdrop of a prominent natural feature of the Arabian Peninsula, its sweeping deserts of Al Badayer Oasis in Sharjah. The property is planned to serve the tastes of adventure lovers. Guests will enjoy urban amenities amid authentic Bedouin surroundings.
The final project in the first phase, the $27 million Al Bait Hotel, will include two five-star B&B villas in the Heart of Sharjah, the region’s largest historical preservation and restoration project. Converted from old Emirati homes, the boutique hotel, will be managed by Singapore’s GHM Hotels, and will open this year with 53 luxury suites aiming to provide visitors unique insights into traditional UAE living.
The high-end ecotourism projects, which are hoped to make the emirate a major player in the luxury eco-resort sector, are considered a strategic approach to elevate the standards of Sharjah’s hospitality sector.