Women in rural Tunisia mix hot sauce with business
Najoua Dhiflaoui and another 150 women are making money producing and exporting their ancestral savoir faire.
Seasoned culinary expertise. Najoua Dhiflaoui presents Errim harissa products in Menzel Mhiri near Kairouan. (Al Arab newspaper)
2017/12/10 Issue: 135 Page: 21
These Tunisian women have some sauce, pooling their resources and a seasoned culinary expertise handed down through centuries from mother to daughter.
Their secret? Harissa — the spicy hot pepper paste used to add zing to dishes traditionally prepared in the Maghreb region.
When Najoua Dhiflaoui prepares harissa, it is no longer just for her family. She and another 150 women are making money producing and exporting their ancestral savoir faire.
Harissa — made from sun-dried chili peppers, freshly prepared spices and olive oil to preserve and soften its heat — is added to many dishes in restaurants in Tunisia and is popular abroad.
In 2013, farmers in Menzel Mhiri near Kairouan in rural central Tunisia banded together to form a cooperative they dubbed “Tahadi” — Arabic for “Challenge.”
Dhiflaoui and her co-workers certainly rose to it.
They went “door-to-door to convince others to join them, to combine their knowledge and sell their products together,” she said.
The women were aided by an official project to support local produce and were given training in the technical, hygienic and commercial aspects of their venture.
For two years, they have marketed their harissa under the “Errim” trade name. That’s Arabic for “small gazelle,” also a symbol of feminine beauty.
“It’s a way of representing the Tunisian woman — hard-working, authentic and fiery,” Dhiflaoui said with a smile, her forehead beaded with sweat from the heat and the peppers.
Tahadi has 164 workers and is one of the first firms in Tunisia to work exclusively with local rural women working on a flexible schedule.
In a spotless white laboratory lined with machinery that grinds, kneads and fills, gloved women wash and prepare locally harvested ingredients to make the red paste.
Women play a key role in the Tunisian economy, said Farouk Ben Salah of PAMPAT, a UN, Swiss and Tunisian project aimed at getting rural products such as harissa onto the market.
“The main thing is to create working conditions for them as soon as possible,” he said.
The harissa makers are paid “slightly more than the agricultural wage, around 15 dinars” ($6) per working day, said Ben Salah.
Others work from home, performing essential tasks for the project and generating income by cleaning and drying peppers on the roofs of their houses.
Dhiflaoui is full of enthusiasm. “This work allows women a certain financial autonomy,” she said, boosting their confidence and enabling them “to move forward.”
Since the launch of the cooperative, the farmers “have encouraged each other to make their mark. No longer do you have to be a teacher or doctor, now they too can work and feel they have a place in society.”
Women in rural Tunisia are particularly affected by gender discrimination and lack of job security. Female unemployment is 22.5% at a national level but the rate exceeds 35% in rural provinces, a 2015 report by the National Institute of Statistics stated.
Dhiflaoui said that many women who work at Tahadi used to labour in the fields in “terrible conditions” or “waited until their husbands brought money home.”
Their new role has “made them bloom” and given them “liberty,” she added.
“There’s a big difference between a woman with her own monthly salary and a woman who relies on a husband,” said Chelbia Dhiflaoui, Najoua’s cousin who also works at Tahadi.
“She feels a sense of responsibility, she sets goals she can reach and she’s working to improve her living conditions.”
Ben Salah said PAMPAT could help Tahadi diversify its production to give the cooperative more opportunities to employ women who live in rural areas.
Errim harissa is already making a name for itself. Sold in gourmet food stores nationally, it can be found in Switzerland and Germany and orders have been dispatched to France and Italy. Talks are under way to export the delicacy to Canada.