Abjjad, the Arab world’s first virtual reading space

Increasingly popular. A snapshot of Abjjad website. (Abjjad)


2017/11/19 Issue: 132 Page: 20


The Arab Weekly
Roufan Nahhas



Amman - Bookworms in the Arab world have a virtual space where they can read, review and share books and publications in the first Arabic social network established specifically for the readers, authors and bloggers in the Middle East.

The award-winning platform Abjjad, which refers to the alpha­bet in the Arabic language, is the first website of its kind in the re­gion. It is the idea of Eman Haylooz and Tamim al-Manaseer, who are passionate about spreading their enthusiasm among readers of Ara­bic.

“We noticed that there is a lack of interest in reading Arabic books, which gave us the idea of bring­ing reading material to the hands of everyone who enjoys reading a book,” Haylooz said.

The pair won the interest of Oasis500, the Amman-based in­vestment company and business accelerator, which provided fund­ing to set up the Abjjad website.

“We launched the first version of the website in 2012 at a budget of around $15,000 and we were surprised that we had more than 10,000 members registering in the first three months. This gave us the will and motivation to make it bet­ter, much better,” Haylooz said.

While looking for addition­al investors, the pair promot­ed their website at local and global events, she said.

“One of the events we took part in was the Global Thinkers Fo­rum in Amman and then in Dubai in 2013,” Haylooz said, “we were shortlisted to participate in start-up Turkey and from there we were able to establish the space that is so close to the heart of every read­er — a space where they can read, review and share reading material and comments.”

Abjjad, which has more than 500,000 members has, registered more than 185,000 reviews. It won the Mohammed Bin Rashid Al Mak­toum Best Arab Start-Up Business Award for 2013.

The user-friendly website ena­bles readers to have their own ac­count, create their own virtual library in which they have “previ­ously read,” “currently reading” and “plan-to-read” lists. Members can rate books, write book reviews, add notes to authors’ or books’ pages and enrich authors’ pages with related information.

“Our members call themselves ‘Abjjadyeen,’ which, in a way, is very cool and creates a kind of be­longing to a very educated group of readers who enjoy sharing the lat­est books, reviews and mainly eve­rything about books. The biggest fans come from Egypt, Saudi Ara­bia, Algeria and the United States,” Haylooz said.

The spread of internet use and the accessibility of online informa­tion in the Arab world helped make Abjjad a way of life, she said.

“Today, almost everyone has a smart phone and can easily down­load the application and start read­ing. The latest statistics show that 70% of Jordanian society owns a smart phone… which encourages people to read on the go,” she said.

For a monthly fee of $5.99, Abj­jad’s No Limits subscription, which was recently created, gives the subscriber unlimited access to books using the smart application on both Android and iOS with rev­enues shared with publishers.

“Readers can rest assured that all books are original and all issues related to intellectual property are genuine,” Haylooz said, adding that the website has cooperation agreements with publishing hous­es in Jordan and abroad.

“We have agreements with sev­eral key publishing houses such as Lebanon’s Dar AsSaqi and Amazon for English books, which allows us to open new opportunities for readers to explore new titles and put their hands on the latest publi­cations in various subjects.”

Abjjad allows people to sub­scribe for a month free of charge. Even without a subscription, there are around 700 titles available for reading without any charge. These include Shakespeare’s plays, works by Lebanese writer and poet Khalil Gibran and Egyptian journalist, poet and literary critic Abbas Mah­mud al-Aqqad’s publications.

For Haylooz, who studied com­puter science at Princess Sumaya University for Technology and got an MBA degree from the University of Jordan, Abjjad is a fulfilling ven­ture.

“I decided to start my own thing that is directly related to my pas­sion and experience, namely books and the cyber world. I believe we have created a product that is so beautiful and that people can relate to and enjoy and we still have many plans for the future of Abjjad that we hope will work too,” she said, adding: “I love books, so I founded abjjad.com.”

Recently, Abjjad received fund­ing from Abd al-Hamid Shoman Foundation, which owns the big­gest and oldest public libraries in Jordan. Abjjad is the foundation’s official digital library.

The Arab Reading Index, which was released in 2016 by the Arab Knowledge Project, shows that the Lebanese are the most avid read­ers in the Arab world. The average Lebanese reads 59 hours and 29 books annually while the average Arab reads 35 hours a year.

Lebanon was followed by Egypt, Morocco, the United Arab Emirates and Jordan in reading habits.


Roufan Nahhas, based in Jordan, has been covering cultural issues in Jordan for more than two decades.


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